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Cara
BlueSky
School Supplies Collection
is a back to school supplies collection for Yoobi’s Fall 2025 season. This will be catered to 7-12 year olds who have an affinity for cute animal characters and have a sunny personality. They enjoy collecting stuffed animals and have a hoard of pens in their backpack. The color palette is meant to reflect their friendly and cute disposition with its bright and welcoming aesthetics. The graphics will be a cute simplified sea bunnies inspired by brands like Miffy and Summiko Gurashi. This collection utilizes paper materials for its stationary needs but also sturdy plastics and soft rubber silicones to make this series feel balanced in its structure, both being durable and flexible. Sweet Sea Bunny focuses on formatting this collection on note taking and organizers to be beneficial to children who are studious but want cute writing tools.